Privacy Policy

Controller: Individual entrepreneur (FOP) Shevchenko Yaroslav Tarasovych, trading as Heldig Lab, Kyiv, Ukraine. Contact: yaroslav@heldiglab.com.

What we collect

• The choices you make in the order form: quilt block, quilt size or your own width and length, block size, fabric type and number of fabrics, border width, and whether to include backing, binding and batting. We do not ask for or accept photos or any other uploads. We keep your choices with your order because your PDF is re-rendered from them each time you open it, and so we can fix your pattern if there is an error.
• The result we create for you.
• Your email address, when you unlock the full result.
• Order and payment status (we never receive your card details; payment is handled by monobank).
• Site usage analytics: pages viewed, how far you scroll, which buttons and form steps you use, time on the site, the referring site and campaign tags, approximate location (country/city from your IP address; the IP itself is stored only as a one-way hash), device, browser and language. With your consent we also store a random visitor ID in your browser to recognise repeat visits; if you decline, we collect no analytics. With the same consent we also load the Google Ads tag, which sets Google advertising cookies so we can see whether a visit from our ads ended in a purchase; without consent it is not loaded.

Why

To create and deliver your preview and result, send you the result link, provide support and handle refunds, and understand how the site is used so we can improve it.

Processors

• Cloudflare — hosting, storage, email delivery and analytics collection.
• monobank — payment processing.
• Google Ads — measuring whether our ads lead to purchases (only with your consent).

Retention

Details from previews you do not pay for are deleted after 30 days. Paid orders (email, details, result, amount, date) are kept for up to 13 months for support, refunds and accounting. Analytics data is kept for up to 24 months.

Your rights

You can ask us to access or delete your data at any time by email. We never sell your data.

2026-10-18